When you send an email, do you have a permanent signature on the bottom? If you do, YEA! If you don’t, why not? Even if it is your private email, you are missing opportunities to promote yourself. My email has the following signature:
If you are uncomfortable with the idea of promoting yourself, think of it as providing a service to others. Frequently, I need to find people’s websites, blogs, or other online information. It is so easy if they include that information in their email. If they don’t, I have to search for it, which can take several minutes.
Here is a short list of easy things I believe we all should be doing to become more searchable and to promote ourselves-not in a spammy way, but in a professional, appropriate, and helpful way.
1. Email Signature (as mentioned above)
As you can see above, I include a tagline and links to my LinkedIn profile, this blog, and my Twitter account. Once I have a website up, I will link to that, which will include my blog. You can certainly include a phone number, an email address, Facebook page, or any of your other online accounts. I always thought including email was redundant. But it isn’t incorrect to do so.
2. Comment on Blogs
When you read blogs, do you leave comments at the end? I make it a point to comment on blogs for a number of reasons.
- It is a way to acknowledge that you appreciate the effort someone took to write that post. We all can look at statistics to see that people are visiting our sites, but it is the comments that really provide the proof that folks are reading and thinking about what they read–that we actually had an impact with our writing.
- Great conversations can result from commenting. It gets me thinking and understanding the issues more thoroughly or from a different perspective.
- Commenting on blogs increases my “search-ability” on Google. Yes, really. Comments show up and move you higher up in search.
3. Complete Profiles on Twitter, LinkedIn and Elsewhere
A Twitter profile without a bio or a link to a site means I generally don’t follow them back. That bio and site link give me back ground information so I know a bit more about who he or she is. Plus, why skip an opportunity to promote your website or your blog? LinkedIn is also an incredible way to promote yourself appropriately. Websites, blogposts, volunteer experiences, skills. People are looking at your profile. Why withhold information that may help them hire you or promote your work for you?
There are most certainly many other actions we can all take to promote ourselves without appearing promotional. What did I leave off of this list? Remember, if you comment, it’s great for your “search-ability.” ;)